The Audi Q8 Celebration is the newest addition to the flagshipSUV’s range in India.The new Q8 variant, priced at Rs 98.98 lakh (ex-showroom, India) has been introduced just before the 2020 festive season begins and will be sold alongside the Q8 Technology trim that launched in January 2020. The Q8 Celebration costs Rs 33 lakh less than the Technology variant. Dealer sources have confirmed that deliveries for the new trim will begin in November 2020.

Audi Q8 Celebration priced at Rs 98.98 lakh

Misses a few features like the adaptive air suspension and B&O audio system

Powered by the same 340hp, 3.0-litre, V6 mild-hybrid turbo-petrol engine

Audi Q8 prices (ex-showroom, India)VariantPriceQ8 CelebrationRs 98.98 lakhQ8 TechnologyRs 1.33 croreRS Q8Rs 2.07 crore

Audi Q8 Celebration: What’s different?

On the outside, the new Q8 variant gets 19-inch wheels instead of the 20- and 21-inch options available on the more expensive version. There are no other visual cues that mark the Q8 Celebration apart.

In terms of features, the Q8 Celebration misses out on adaptive air suspension, the Bang & Olufsen audio system and what Audi calls a ‘comfort key’ that has a gesture-based boot opening function.

Despite the Rs 33 lakh difference, the entry-level Q8 gets premium features like Matrix LED headlights with dynamic indicators, Audi’s latest dual-touchscreen control system, a 10.1-inch screen for infotainment and navigation and an 8.1-inch screen for the HVAC systems, the ‘Virtual Cockpit’ digital instrument cluster, a 10-speaker Audi sound system, wireless charging, a panoramic sunroof, assisted driving systems along with park assist, eight airbags, and more.

While this new variant gets the same 11 exterior colour and four interior theme options as the Q8 Technology, the Celebration trim does not get any customisation options. The extensive list of personalisation options on the Q8 Technology should still draw buyers who want exclusivity.

For those who want a Q8 with more oomph, the 600hp RS Q8 is also on sale for Rs 2.07 crore.

Audi Q8 engine and gearbox

There are no mechanical differences between the two Q8 variants. The 3.0-litre V6 turbo-petrol engine, which comes bundled with 48V mild-hybrid tech, produces 340hp and 500Nm of torque. Power is sent to all-four wheels via an 8-speed torque converter automatic gearbox and Audi’s Quattro system.

Audi Q8 price and rivals

With the addition of the new variant, the Audi Q8 range is now far more approachable. In fact, Q8 prices now come close to the BMW X6 (Rs 95 lakh), while undercutting rivals like the Mercedes-AMG GLE 53 Coupe 4Matic+ (Rs 1.20 crore) and the Porsche Cayenne Coupe (Rs 1.32 crore).

Also see:

Audi RS Q8 India review, test drive

Audi Q8 India review, test drive

Audi Q8 India video review

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